Aptoide AppStore
Visual Style Guide & Global Communication
A comprehensive Visual Style Guide was designed to reinforce the brand's coherence in both external and internal communications. This involved defining a harmonious chromatic palette, selecting typography that aligns with the brand ethos, and specifying the type of illustrations that encapsulate its identity.
In addition, a diverse range of illustrations was meticulously designed to infuse dynamism into the brand's communication across various social networks. These efforts not only enhance the brand's visual appeal but also ensure a consistent and compelling presence in the ever-evolving landscape of digital communication.
![Brand Illustrations: Summer Internships](https://cdn.myportfolio.com/4a7102fa09c3ed76e0d3b30e150adbae/6d2fc5a1-04c5-4c6d-afb0-418dab182305_rw_1920.png?h=232296e0920cb9518fd45b5cad9c1a64)
Brand Illustrations: Summer Internships
![Brand Illustrations: Douro Retreat](https://cdn.myportfolio.com/4a7102fa09c3ed76e0d3b30e150adbae/dc0f0afa-23ee-4b71-ba7b-6a741c06ccad_rw_1920.png?h=7bdaf9e82d764d4b2b1cd90603354a31)
Brand Illustrations: Douro Retreat
![Brand Illustrations: Wallpaper](https://cdn.myportfolio.com/4a7102fa09c3ed76e0d3b30e150adbae/b9878509-592f-4931-9df8-2e075106f8bc_rw_1920.png?h=9ed86f0eb63282beb36ea74143e4c8d5)
Brand Illustrations: Wallpaper
![Brand Illustrations: General](https://cdn.myportfolio.com/4a7102fa09c3ed76e0d3b30e150adbae/581a3665-6d70-4428-b348-1bde01e3e85b_rw_1920.png?h=fed4358ea3eba025328d2fc8f1f1a010)
Brand Illustrations: General
![Internal Communication: Feedback Sessions](https://cdn.myportfolio.com/4a7102fa09c3ed76e0d3b30e150adbae/eb62acb4-cac9-4532-8672-86bf6d465f0e_rw_1200.gif?h=f9875e81454b4592bd059111e773548b)
Internal Communication: Feedback Sessions
![Internal Communication: OKR Sessions](https://cdn.myportfolio.com/4a7102fa09c3ed76e0d3b30e150adbae/acf4fb3d-4661-47c8-9a77-50b020ee8cb5_rw_1200.gif?h=e6807600feac735e5d1db351f7c5f73b)
Internal Communication: OKR Sessions
![](https://cdn.myportfolio.com/4a7102fa09c3ed76e0d3b30e150adbae/7fef0abf-1cf9-4561-b27c-e70d9e4b1718_rw_1920.png?h=97d60639f604394481ff905a53ed632c)
![](https://cdn.myportfolio.com/4a7102fa09c3ed76e0d3b30e150adbae/efbc1e16-57a2-4537-91a5-704f4b563aab_rw_1920.png?h=0c70ba6090f099d110001f9c3d3e9922)
![](https://cdn.myportfolio.com/4a7102fa09c3ed76e0d3b30e150adbae/1d8b9855-7cc1-4fbc-8298-07e90b0f119c_rw_1920.png?h=87a869b959be9abc0aa40f884bff143b)
Aptoider Kit
Creative development of a merchandising line for the Aptoide App Store. The visual concept involved creating a fun illustration using the brand's cores and graphic elements so that all employees, even working remotely, have Aptoide present in their home office.
Desenvolvimento criativo de linha de merchandising para a Aptoide App Store. O conceito visual passou por criar uma ilustração divertida utilizando as cores e os elementos gráficos da marca de forma a que todos os colaboradores, mesmo trabalhando remotamente, tenham a Aptoide presente no seu home office.
![](https://cdn.myportfolio.com/4a7102fa09c3ed76e0d3b30e150adbae/56093901-8393-4ab6-8677-c085a5079651_rw_1920.png?h=e8f94aebcb520850228685ccc8a067f7)
![](https://cdn.myportfolio.com/4a7102fa09c3ed76e0d3b30e150adbae/2e58f893-61bf-43e8-8eba-9c10731cf58a_rw_1920.png?h=e26f5d9c7ff942075b516047233c3229)
![](https://cdn.myportfolio.com/4a7102fa09c3ed76e0d3b30e150adbae/7128820d-1e12-4808-b680-c40d0e1476f8_rw_1920.png?h=0a2695c3d19ef659016e276ed4a552bc)
![](https://cdn.myportfolio.com/4a7102fa09c3ed76e0d3b30e150adbae/9872e88d-78c1-4363-9508-fda5d64def1d_rw_1920.png?h=e7978f5d71ee652018c168f7b9cc83d0)
Design & Art Direction Claudia Domingues
Client Aptoide