Jackie's Pies
Visual Identity
Embarked on a captivating visual identity project for Lisbon's culinary gem, Jackie's Pies—an homage to the delightful fusion of flavors and the charm of its spirited owner. Drawing inspiration from the timeless allure of the 50s, the pie takes on an artful guise, reminiscent of a hat, reflecting Jackie's playful and vibrant personality. Sparkles whimsically symbolize the pies' freshness, crafted daily at home using 100% locally sourced ingredients. The chromatic palette, derived from the pie's components, evokes the essence of each flavor—purple reminiscent of blueberries, yellow representing eggs, and a raw, pasta-inspired hue.


Projecto de identidade visual desenvolvido para o negócio local mais delicioso de Lisboa, as Jackie’s Pies. Inspirado na maravilhosa proprietária e na moda dos anos 50, aqui a tarte é representada na forma de um chapéu representando o lado mais divertido da Jackie. Os sparkles simbolizam genericamente a frescura destas tartes, feitas diariamente, em casa, com produtos 100% nacionais. A paleta cromática foi inspirada nos ingredientes das tartes. O roxo respira mirtillo, o amarelo, os ovos e o cru, a massa.
Womanhood
T DE TI
Manifesto
Lisboa Story Centre
36 Days of Type 2023
AMMB
Genesis Type
Temples of Wisdom
Ádela
Solar