Lisboa Story Centre
Visual Identity | Identidade Visual
The Lisboa Story Center is a trip back in time. It is an immersive and interactive experience, which covers the main historical events in the city. Lisbon, in fact, has a lot of history. But talking about the past is not necessarily being hostage to an outdated image. Lisbon is present. And so the new identity has to be modern and up-to-date. A rebranding, in reality, is a reconstruction. And for this project, as it should be, we went to the history of Lisbon and let ourselves be inspired by it. Namely the 1755 earthquake. A tragic episode, on the one hand, but one that resulted in reconstruction. Similar to the reconstruction of the city, our new identity is also built with influence on the three-dimensional wooden structure - the Pombaline cage.
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Credits
Design & Art Direction | Claudia Domingues
Copywriter | Paulo Velez
Creative Direction | Daniel Palma
Client | Turismo de Lisboa
Agency | J. Walter Thompson
Copywriter | Paulo Velez
Creative Direction | Daniel Palma
Client | Turismo de Lisboa
Agency | J. Walter Thompson